Yes, learning from winners is amazing.

But we firmly believe much can also be gleaned from those that tried and failed.

If our country celebrates failure, why do we fail to give these failed ventures the post-mortem’s they deserve?

This body of knowledge doesn’t exist, so here is our crack at creating it.

Hope you’ll join us for the ride.

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A place to learn the hard-fought lessons from those in the arena. You won't hear these stories anywhere else.

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In-Depth retrospectives on the journey's of those in the arena.